Blog
Notes on selling, leading and the technology that is changing both. Written over the years, kept here in full.
The articles are written in Portuguese. Your browser will offer to translate them.
23 articles
Commercial Strategy2026: The Year of Going Back to Basics
After the age of hyper-segmentation, it is time to understand the essentials again: journeys and processes.
LeadershipThe Silent Mistake That Destroys Trust
Trust is an organisation’s most valuable asset. And it usually breaks not through one big mistake, but through a silent pattern repeated every day.
Internal MarketingInternal Marketing and Communication
How to align people, culture and strategy. A company’s biggest challenge is rarely out there — it’s in how it treats and engages the people already inside.
LeadershipThe Four Superpowers of a Leader
Everywhere I read that the leaders of the future will need new competencies. Five hundred years of revolutions suggest otherwise.
Sales and negotiationThe Language of the Mind: Communicating in a Way That Moves Thought and Emotion
From the words we choose to the body language we show, every part of how we communicate shapes what people think, feel and do.
Sales and negotiationWhat Neuro-Linguistic Programming Contributes to Sales Success
NLP seeks to understand how the mind works, and how that understanding can sharpen the way we communicate and influence.
Sales and negotiationObjections, Demystified
Objections are like pepper in a dish — they give it character, but too much ruins everything.
LeadershipOn the Turn of the Year: Kronos, Kairos and Ananke
With every chime, Kronos carries us forward, a reminder of how brief life is and how constantly time reshapes it.
Technology and digital transformationPredicting Crime: Artificial Intelligence Seen Through "Minority Report"
In a world where technology outruns imagination, what does it mean to prevent a crime before it happens?
Narrative and storytellingExperience Triggers in Transmedia Narrative
NFC, RFID, QR codes, beacons and geolocation let storytellers build experiences that reach beyond the screen.
Technology and digital transformationThe Smart City Only Works With Its Citizens
Sensors, live data and automation matter. But they are not what actually drives a smart city.
Commercial StrategyThe Future of Tourism in Portugal
Portugal has always been an unmatched destination. The question is what comes next.
Technology and digital transformationThe Art of the Prompt in the Age of Machine Learning
Sartre might have seen it coming: the quality of our questions defines the essence of who we are.
Narrative and storytellingTelling Stories Through Wine
Wine stopped being just a drink long ago. It became a way of carrying a story.
Technology and digital transformationMobile in Digital Transformation, and Why Ignoring It Is a Serious Mistake
Overlooking the mobile shift leaves real gaps in a digital strategy. Mobile first is not a slogan, it is a requirement.
Technology and digital transformationSuper Apps as a Vehicle for Lifelong Learning
Multi-purpose apps that bundle many services together could become the engine of continuous learning.
Technology and digital transformationBrave New Digital World: The Citizen’s Part in It
As digital technology reshapes entire industries, citizens taking an active part is what keeps the transition fair.
Technology and digital transformationNavigating the Digital Age With Integrity
The deeper we go into a connected world, the more digital responsibility becomes the condition for living well in it.
Technology and digital transformationThe Potential of IoT and Super Apps in Sales
Sales teams are starting to pair the internet of things with super apps. It is changing how the whole function works.
Sales and negotiationInside Sales and Why It Matters in the Digital Age
The defining trait of inside sales is reaching a global audience from a single, centralised operation.
Technology and digital transformationThe Road Ahead
The future of technology, driven by artificial intelligence.
Narrative and storytellingQR Codes as Bridges in Transmedia Storytelling
QR codes have become virtual bridges, joining transmedia narratives and drawing people into them.
Technology and digital transformationThe Rise of Super Apps
Where mobility and convenience decide everything, super apps have become the catalyst of a digital shift.