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What the people I’ve worked with say

Clients, trainees, colleagues and managers over more than twenty years. Recommendations published on LinkedIn, summarised with the authors’ permission.

Turns commercial concepts into concrete, results-oriented practice.

More than sales training: someone able to raise the maturity of a team.
Marco FerreiraCEO, Enging

A top expert, a superb advisor, a true teacher.

A professional I'll always want by my side throughout my career.
Ricardo FontinhaCEO e Fundador, SF Group

In 6 years, from car salesman to commercial director of a multinational.

What I learned in that training has stayed with me my whole career.
André FreitasDiretor Comercial Portugal e Galiza, SolidWorks

A specialist in corporate training.

His energy engages and motivates participants and helps deliver results in the short and medium term.
Vitor DuarteDiretor Comercial, Bristol-Myers Squibb

One of the best sales executives I've met.

Masters negotiation, account management and leadership. Helped put Nabisco at the top of the biscuit market.
Diego PineroEntrepreneur & CEO, Domos Planet

An excellent communicator.

Encourages the sharing and discussion of ideas and tools that deliver outstanding results.
Patrícia RoxoHead of Procurement, Embraer

An influencer and a leader of people.

An asset to any organisation — his energy is contagious to everyone around him.
Cristina CaeiroPeople Development, Makro

An expert at communicating, selling and leading sales teams.

A captivating trainer, with his own charisma and style.
José Carlos F. PereiraCofundador, AURAXADV

Keeps you glued to your seat, ears open and eyes wide.

Dynamic, essential training — in sales, marketing or leadership.
Tomás Silveira BotelhoAccount, FUSE Portugal

A captivating trainer.

Combines proven knowledge with excellent communication skills.
Francisco BragaDiretor de Vendas, Hotéis Urbanos

An excellent, vibrant professional.

His leadership and analytical skills helped my team move forward and stand out.
Filipa JordãoBusiness Development Manager, Hotéis Tivoli

In 3 months I learned from him what I hadn't learned in years.

Dedicated, and above all, a great leader.
Felipe LunaKey Account Manager, United Class

An extraordinary breadth and depth of knowledge.

Explains through analogies and storytelling, and makes everything simpler.
Nuno do PoçoOwner, Clicworks

A highly motivated and competent professional.

Goal-focused, radiates energy, and has a great team spirit.
Paulo LeiteDiretor Geral, Bimbo

An excellent team leader, who motivates like few others.

Business vision, passion for every challenge and a focus on growth: an example to others.
José Alexandre SilvaCountry Manager, Mondelēz

Creativity is the most striking trait of his work.

Always looking for new ways of doing things. A challenging mindset.
Bosco FontsCEO, Cerealto

Always looking for innovative, out-of-the-box approaches.

Highly self-motivated, goal-oriented and committed to achieving them.
António RosaDiretor Geral, Cerealto

An extraordinary power of influence when it comes to motivating people.

Ideas you can apply to your career and your life, explained simply. I recommend meeting the author at one of his seminars.
Carlos ValenteManaging Director, Pioneer

An impact that goes well beyond the conventional for this type of session.

Charisma, mastery of verbal and body language, and the best NLP techniques, in a session for the sales network.
Pedro BotelhoDiretor de Vendas e Marketing, Mazda Portugal

Very creative at finding solutions for clients.

Always with a win-win mindset. I highly recommend working with him.
Pedro RochaDiretor Comercial, Angelini

An extraordinary ability to communicate in public.

A role model for anyone who wants to grow, personally and professionally.
José Adolfo GonçalvesDiretor Operacional, CSEriceira

Shall we talk about your sales team?

A first, no-obligation conversation.

Talk to me

Illustrative example

NAPA diagnosis — a commercial-leadership role

Based on a real report. Shows the reading by domain for the role, not the diagnosis’ full numeric values.

Revenue Strategy & PredictabilityStrong
KPIs & Revenue PerformanceConsolidating
Customer JourneyTo assess
Sales LeadershipTo develop
Leadership & TeamTo develop
Stakeholder OrchestrationTo develop
Negotiation & PartnershipsTo develop

The same domains, as a radar chart

Current levelRole requirement
RevenueStrategyKPIs &PerformanceCustomerJourneySalesLeadershipLeadership &TeamOrchestrationNegotiation
Diagnosis by domain, current level and role requirement
DomainCurrent levelRole requirement
Revenue Strategy & Predictability8885
KPIs & Revenue Performance6480
Customer Journey5070
Sales Leadership3685
Leadership & Team3875
Stakeholder Orchestration3480
Negotiation & Partnerships3378