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Book
The Best Seller, Nelson’s Principles
Ten principles for those who sell and want results. The first five are about diagnosis and self-learning; the next five give the techniques and tools to get there.
EditionIPAM, university edition
Editions2009 and 2014
Copies soldAbout 2,000
Pages152
Foreword
Ideas that help guide not only your career, but your life, explained in language anyone can understand and apply.
Carlos ValenteManaging Director, Pioneer
What readers say
A valuable contribution from an experienced professional.
Direct and consistent — I recommend it to salespeople, managers and team leaders.
A true study guide for salespeople.
Written by someone who lives what he writes, not by someone who just heard about it.
One of the greatest contributions to sales literature.
Makes simple what we know to be complex. For salespeople and for every level of management.
The best book on sales I have read to date.
Starts with behaviour and moves on to technique, with examples and cases that make it easy to learn.
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